Jette Tybjerg is an associate professor at the Aarhus School of Business where she teaches public communications.
This particular course was introduced in autumn 2005 as a new profile subject for the master’s degree at the Centre for Business Communications. It is a course with a very high theoretical level that has come about as a consequence of the Danish structural reform.
ecessity of setting up communications departments. Prior to the structural reform only some of the larger Danish municipalities had drawn up proper strategies for communications.
• Value based communications
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